Marketcraft Storefront
A custom storefront concept for a multi-category retailer, built to replace a limited website builder.
Business Challenge
A growing retailer had outgrown its website builder, which limited design flexibility, search performance, and checkout customization.
Project Objectives
- Improve product discovery across a large, varied catalog
- Reduce checkout friction to improve conversion
- Give the internal team more control over merchandising
Proposed Solution
A custom storefront concept with advanced filtering, a streamlined checkout flow, and an internal merchandising dashboard.
Design Approach
An editorial, imagery-led storefront design balanced with dense, filterable category pages for efficient browsing.
Technical Implementation
Built with Next.js for fast, SEO-friendly storefront pages, a PostgreSQL product catalog, and integration points for payments and inventory sync.
Feature Highlights
- Advanced filtering
- Streamlined checkout
- Merchandising dashboard
- Inventory sync
Technologies Used
This project is presented as a concept project to illustrate our approach. No specific business results, user counts, or revenue figures are claimed.
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